​​​​​​​Anita Capriglione Parisot

Marketing Strategy & Execution, Event Management, and Sales & Sales Support 

Sales & Sales Support


  • 25 years experience creating and executing meaningful, relevant, and timely communications for customers, key stakeholders, senior-level executives, and team members.​​
  • ​Implementation of worldwide outbound marketing and demand generation programs, development of global, cross-organizational marketing plans for new product introductions, via traditional print and digital media. 
  • Accomplished strategist, content developer, tactical implementer, and public speaker.

- 25 years global B2B corporate communications, marketing, sales, sales support, and business development experience.

- 20 years of remote working experience.

- 15 years global forecasting, business strategy development and tactical program implementation experience.

- Nine years direct field and inside sales experience.

Professional Experience

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​About Me

Quick Facts

  • Direct accountability for profit, revenue, and gross margin goals.
  • Direct customer contact to resolve service issues and assist in sales.
  • Led Sales and Account teams generating sales in current and new national and strategic accounts.​
  • Sales force development and training to drive, and grow outbound sales. 

Health Catalyst

- Content Creation 

- Copywriting

- SEO Creation & Analytics

- Program Management

- Demand Generation & CRM

- Webinar Creation, Promotion & Analytics


Telect

​- New Business Generation

​- Demand Generation & Lead Qualification

- Employee Engagement

​- Value Proposition Development

​- Sales Force Productivity​​


Hewlett-Packard

- Executive & Employee Communications

- Business Management

​- Demand Generation

​- Business Planning

- New Product Introductions



Event Management

  • Production and coordination of national and international trade shows and customer events. 
  • Accountability for multimillion dollar promotional and trade show budgets. 
  • Extensive agency management experience. 

Marketing Strategy

We should work together. Send me a message!

​​​Creative Sou​​rce International
- Account Management 
- Marketing Program Strategy &        Implementation

General Motors
- Direct Factory Liaison

​- Dealership Profitability 

- Dealer Inventory Management

​- Sales & Leasing Performance Analytics

A marketer must be an exceptional communicator and have the ability to coordinate myriad communications, assuring consistency in tone, message, and brand value. It also ensures potential employees, key constituents, and stakeholders receive relevant, meaningful, and timely communications.
I am a seasoned marketing communications professional with over 25 years of international, cross-organizational, cross-functional marketing communications experience across a variety of industries. I bring a combination of strategic thinking and focused, detail oriented execution. 

I have created and produced successful marketing strategies, communications, and programs delivered via formal written communications, face-to-face meetings, satellite broadcasts, webinars, and events.

How may I help you?